You tube backgrounds6/20/2023 What are YouTube Shorts?įollowing in the footsteps of Instagram Reels and TikTok, YouTube introduced Shorts - short-form, vertical videos within the YouTube platform - in July 2021. YouTube Shorts are still in their infancy and users of all backgrounds and degrees of YouTube success - IMPACT included - are just figuring how they can be used, what users respond to, and what benefits can be reaped.Įven in this sea of unknown, however, one thing is for certain: With their large existing audience, SEO potential, and low barrier to entry, YouTube Shorts are worth paying attention to as a business. That being said, let’s break down what we do know about YouTube Shorts and how businesses can start exploring them for their marketing. If anyone tells you they’re a YouTube Shorts expert, take that claim with a grain of salt.
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